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1999 National Household Survey on Drug Abuse (NHSDA) - Three brands account for most of adolescent cigarette smoking. 54.5 percent of current smokers 12 to 17 years of age report Marlboro as their usual brand. Newport was reported by 21.6 percent of youth smokers, and Camel was reported by 9.8 percent.
 
ABCNEWS.com: Study Says Big Tobacco Targeting Teens - In the time since tobacco companies agreed to change their marketing practices and pay states millions of dollars to fend off litigation, Big Tobacco has also dramatically stepped up advertising in magazines with large teen readerships.
 
ALAC Shoplifting Project - How Big Tobacco encourages shoplifting by kids. - How cigarette displays are arrranged in stores to encourage shoplifting by kids. Slide presentation.
 
Adolescent Exposure to Cigarette Advertising in Magazines - Slide presentation by Harvard Professor.
 
Ads Influence Teen Smoking Habits - Survey of thousands of high school students finds that tobacco advertising has an effect.
 
An Ad-erage Day in the Life of a Kid - A tobacco-ad-filled day in the life of a kid.
 
Anytown USA: Tobacco Ads in Stores - Photos of typical retail advertising shows the types of ads kids are seeing everyday throughout the country.
 
BAT Lures Young smokers With Online Scheme - British American Tobacco is planning an extraordinary internet campaign to drive unwitting young consumers to bars and clubs where it promotes its cigarettes, according to a leaked company memo. Article explains, and provides the memo.
 
Bat Cave Inc. Youth Marketing Specialists - Marketing firm states its expertise in youth culture and highlights its tobacco marketing.
 
Behind the Smokescreen: Tobacco Marketing to Kids - Report from the Campaign for Tobacco-Free Kids.
 
Big Tobacco: Still Addicting Kids - Research reports on tobacco industry and marketing to kids before and after the Master Settlement Agreement with the states in November 1998.
 
Brand Logo Recognition by Children - Abstract of scientific paper reporting results of brand recognition. Over 90% of 6 year olds correctly recognized Old Joe, a cartoon Camel used by R.J. Reynolds.
 
Brown & Williamson Campaign Targets Young People - Article in India Express covers B&W's campaign promoting Kool and Lucky Strike cigarettes.
 
CNN.com: Cigarette-makers Accused of Increasing Ads that Target Teens - CNN report on studies showing that the tobacco industry has increased ads targetting teens.
 
Cancer Cash: Light Up. Be Cool. Drop Dead. - A new tobacco promotion at bars and clubs in Seattle area aims at the youth market; story has the details.
 
Cigarette Ads Influence Teen Smoking - Summary of recent research.
 
Cigarette Advertising and Teens - Factsheet on tobacco marketing and promotion aimed at teens.
 
Cigarette Brand Preferences Among Adolescents - Paper from the Institute for Social Research, University of Michigan. Concludes: "the very high rates of cigarette smoking found among American teenagers in the late 1990s are associated with the popularity of just three brands: Marlboro (a Philip Morris product), Newport (a Lorillard product), and Camel (an RJR/Nabisco product). Perhaps not coincidentally, these have been among the most heavily advertised and promoted."
 
Cigarette-makers Accused of Increasing Ads that Target Teens - May 17, 2000 - CNN report on research that shows tobacco industry has increased advertising aimed at teens, following an agreement not to do so.
 
Comparison of Advertising and Brand Preference - Center for Disease Control lists how much the tobacco industry spends to advertise each of its top cigarette brands, what percentage of the adult market each brand gets, and what percentage of the kid market.
 
 
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