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Daily Doc: Lorillard, Aug 30, 1978 - Presentation, references, and context of the famous Lorillard memo which states "the base of our business is the high school student."
 
Do Candy Cigarettes Encourage Young People to Smoke? - Paper in British Medical Journal. Executives of both the tobacco and candy industries regarded candy cigarettes as good advertising to future smokers; tobacco companies granted candy makers permission to use cigarette pack designs and tolerated trademark infringement.
 
Effect of Cigarette Promotions on Smoking Uptake among Adolescents - Study supports a close linkage between tobacco promotional activities and uptake of smoking among adolescents.
 
Effects of Sales Promotion on Smoking among U.S. Ninth Graders - Scientific paper concludes that large promotional pushes by cigarette marketers in the 1980s and 1990s appear to be linked with increased levels smoking among ninth graders.
 
Ever Wonder What the Future Holds for Joe? - Essay comments on RJ Reynolds' Joe Camel advertising campaign.
 
Influence of Tobacco Marketing and Exposure to Smokers on Adolescent Susceptibility to Smoking - Scientific paper finds cigarette advertising is a stronger influence on teen smoking than other factors.
 
Joe Camel Campaign: Mangini v. R.J. Reynolds Tobacco Company Collection - Once-secret R. J. Reyolds internal memos cover the design and implementation of the Joe Camel cigarette ad campaign, along with a report on the campaign by UCSF researchers.
 
Lorillard papers talk of teen tobacco use - USA Today article. Industry's internal memos say that customers smoked because they were addicted to nicotine -- and that high school students were the base of the business.
 
Marketing Cigarettes to Children - Paper examines the history and results of the of RJR's Joe Camel ad campaign, and other tobacco advertising and promotion campaigns.
 
Memos Highlight Importance Of 'Younger Adult Smokers' - Washington Post article summarizes what the tobacco industry was saying privately about youth smoking.
 
No Sale: 1. Tobacco Use Among Youth - Most smokers become addicted to tobacco as children. One reason is, the tobacco industry targets children in its marketing, promotion, and advertising. Rundown on how it happens, how it happens, and what can be done about it.
 
Philip Morris Polled Teens on Smoking - The nation's largest tobacco company used pollsters through the 1970s and 1980s to learn more about teens' smoking attitudes.
 
Philip Morris Schoolbook Covers - Commercial Alert takes a hard look at Philip Morris's giveaway of school book covers.
 
Philip Morris, Lorillard Targetted Kids - Tobacco industry documents released by Congressman Henry Waxman.
 
Question It - Spotlights how the tobacco industry targets youth.
 
RJR on the "youth market" - Document from R.J. Reynolds (RJR) site shows that 14 year old smokers were not just a viable, but a very sought after market for RJR.
 
Request for Investigation of Philip Morris Textbook Covers - Letter from Commercial Alert requests Attorney General investigate Philip Morris for promotions to teens.
 
Ronald vs Joe - Ronald McDonald and Joe Camel: both designed by major corporations to appeal to kids. Yet McDonalds made the decision that their restaurants would go smokefree -- before it was required. Some discussion.
 
Secret Memos Show Cigarette-maker Targeted teens - CNN article: "The tobacco industry has been caught in a lie, according to newly unveiled secret memos. They show that R.J. Reynolds, despite past denials, aimed its advertising at teen-agers".
 
Selling Smokes To Starters - Slide presentation documents Imperial Tobacco's approach to getting young customers in Canada.
 
 

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