Search The Directory The Web for Home > Computers > Software > Internet > Site Management > Log Analysis > Articles_and_Information New! Submit a site   whatUseek Collection Sites (submit a site ):   Give your site great placement in this category in as little as two business days!     whatUseek Directory Site Listings:   BUILDER.COM - Web Servers - Analyze your Web site traffic - Another Builder.com tracking article from a more marketing/ad perspective   BUILDER.COM - Web servers - Demystify your log files - A simple article about log tracking from an operations perspective.   Customers in the crosshairs - Nice overview of higher powered ASPs and products   Customising Your Logfiles - Tutorial from: Apache Week   Drilling Down - Though lots of book plugs, much good content about relationship marketing, customer retention, and customer loyalty. Great as a refresher or tutorial, some medium difficulty marketing concepts explained well. Find out how ROI, LTV, RFM link together, with a nice focus on modeling, CRM, and database marketing techniques.   Drilling Down the Customer - By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such as Media Metrix or Nielsen//NetRatings.   Extended Log File Format - W3C's description of the Extended Log File Format. Most flexible of the log formats   IAB: Metrics and Methodology - by the IAB Media Measurement Task Force, September 15, 1997. These are the standards the net uses for measurement.   Intelligent Enterprise Magazine - Up Close And Personal - Up Close And Personal: Understanding your customers' online buying habits is now business critical, so pick your clickstream analysis tools carefully. A review of a collection of analysis and personalization tools   Intelligent Enterprise Magazine | Data Webhouse - Great collection of articles by Richard Kimball about making a web-data based data warehouse. As Kimball is the father of data warehousing, these are great articles for data architecture and database design   Intelligent Enterprise Magazine | Scalable Systems - A collection of articles about the issues in making huge data warehouses of web and clickstream data. Nice counterpart to the Kimball articles also at Intelligent Enterprise   There's Gold in Them There Log Files! - Using your Web server log files to direct your traffic building efforts and measure your success.   Tracking Users: What Marketers Really Want to Know - Comprehensive overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors. Slight emphasis on Aria, but overall good review.   Web Site Analysis Tools - For this roundup, PC Mag tested 11 currently shipping log-file analysis tools ranging in price from $100 to $3,000... Mar 1998   Web Traffic Analysis Software - This paper reviews the trends in Web traffic analysis and presents marketing research about what is most important to users in this segment. It also segments the market based on these user needs. It concludes with recommended review criteria for evaluating tools within each market segment. Note that prod specs are somewhat out of date   Web analytics move across the enterprise - THE WEB HAS become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies...   Web traffic analysis could save your site - Enterprise Business - CNET.com - Web traffic analysis can be an invaluable gauge of your visitors' behavior. With topnotch tools, it's essential to measuring the success of your site.   Webmonkey: e-business: Tracking Tutorial - A simplistic guide to web tracking and measurement. Good beginner spot.   Webmonkey: e-business:Tracking - A collection of somewhat basic tracking articles, including cookies, referers, and log tracking. Some old articles, but still relevant   White Papers - Information Discovery, Inc. - Scroll down to see a list of white papers covering topics such as data mining, data warehousing, OLAP, decision support, machine learning, etc. Not very detailed, but ok as intro material     [ 1 2 ] Help build the largest human-edited directory on the web.   Submit a Site - Open Directory Project - Become an Editor

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