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Why webstats are meaningless - This outlines an argument claiming that WWW access statistics can be worse than meaningless. It is designed to be read by those who request such statistics, but is also useful for site administrators. Note: This document was originally written in 1995 to explain the stats situation at Cranfield University.
 
net.Analysis Pro Review - From the article: net.Genesis Corp.'s net.Analysis Pro 3.5 is one of the more complicated, hard-to-administer log-based Web site analysis applications that PC Week Labs has tested, but its top-notch reporting and analytical features make it worth the work for busy sites... PC Week Review, May 1998
 
personalization.com - The home for information on personalization, one-to-one marketing, and privacy. Since Web Measurement is often used to create personalization, this is presented here.
 
 

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