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20th Century Tobacco Advertisement Collection - Over 8,000 slides containing tobacco advertisements, tobacco industry issue ads, and anti-smoking ads.
 
A Day in the Life of an Advertising Man - Internal documents from the UK tobacco industry's principal advertising agencies reveal that tobacco advertising is intended to increase consumption as well as brand share.
 
Ad Money Moves from Billboards to Print - Report finds cigarette marketing to teens through magazine advertising increased after the Master Settlement Agreement took effect in November
 
Ad Revenues Up - Short item reporting ad spending in consumer magazines. The biggest gainer for the first six months of 1999 was tobacco, up 32%.
 
Ads for Tobacco Swamp New Swimsuit Issue - Article looks at the ads in the 1998 Sports Illustrated annual swimsuit issue; 24% of the magazine's readers are between ages 12 and 17.
 
Advertising - Chapter from a book on the Brown and Williamson papers documents B&W's cigarette advertising in the 1970s and 1980s, with a focus on product placement.
 
Advertising Study of West Tobacco - Study of the marketing strategies of a German tobacco company, done for a college course on marketing.
 
Advertising an Integral Part of Expansion of the Tobacco Industry. - Short healthlibrary article on why the tobacco industry advertises.
 
Advertising and Promoting U.S. Cigarettes in Selected Asian Countries - A look at global smoking promotional activities by U.S. tobacco companies; some activities said to be illegal, and some said to target nonsmokers and children. "James Coburn, Pierce Brosnan, and Robert Wagner starred in a series of TV commercials for Philip Morris' Lark brand Cigarettes in Japan."
 
Advertising and Sponsorship - From a set of tobacco control issues items.
 
All Tobacco, All the Time: Cigarette Companies Launch Magazines - A new promotion tool used by the tobacco industry: magazines created by the tobacco companies, replete with cigarette ads and a celebration of the 'glamorous' smoker's life.
 
American Lung Association Fact Sheet: Tobacco Product Advertising and Promotion - Cigarettes are one of the most heavily marketed consumer products in America. In 1995 tobacco companies spent almost $5 billion to promote and advertise their products. Factsheet from the ALA.
 
Athletes in Cigarette Ads - Athletes and sports figures in ads for cigarettes from the 1930's through the 1970's.
 
Bibliography on Tobacco Advertising - Bibliography of research and analysis articles on tobacco advertising and promotion.
 
Big Tobacco Rides East - Has the tobacco industry changed? "At the 1998 Hanoi Tet festival Philip Morris had a large tent with Marlboro horses to ride on for children, and young, nicely dressed cowboy girls offered single cigarettes free of charge to young boys."
 
Big Tobacco Shifts Ads from Billboards to Stores - UIC research shows that tobacco companies have increased retail store advertising and promotions since a ban on tobacco billboard advertising took effect. Pictures show typical retail spaces, filled with tobacco ads.
 
Big Tobacco's Newest Billboards Are the Pages of Its Magazines - NYT article explores the industry's use of specialized magazines to promote product.
 
Billboards Aren't Cheaper With Cigarettes Gone - Reviews trends of billboards advertising cigarettes and other products.
 
Brand-stretching - ASH-UK briefing on brand-stretching: the use of tobacco brand names on non-tobacco merchandise or services to get around bans on direct advertising.
 
Buzz Marketing - Article on "stealth" marketing technique cites example of Brown and Williamson and other tobacco companies.
 
 

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