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BizReport: Gator Chomps First, Sues Internet Advertising Bureau
- Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their software is legal.
Chicago Tribune: Gator plays dirty tricks with personal data, ads, Web sites
- Editorial asserts that Gator ads are stealing revenue from other sites in a manner likely to be trademark and copyright infringement.
ClickZ: Gator Attack? The Best Defense Is to Join the Anti-Microsoft Offense
- Editorial asserting that Gator is a legal content filter that should be exploited as an advertising vehicle. Also asserts that Microsoft's browser monopoly is the true threat that should be fought by publishers.
EditorandPublisher.com: Stopping Unauthorized Alterations Of Web Sites
- Examines Gator and other applications that insert ads or otherwise alter third party web sites.
Forbes.com: Gator's Legal Feud Means Big Publicity
- Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program.
Icon: The sneakiest link
- Describes contextual ads as "sinister". Notes that Gator's replacement of ads may cause the publisher to lose money and be forced to close their site.
International Herald Tribute: Gator.com Bites Back in Defense of Web Ads
- Article describing Gator's lawsuit responding to criticism by other advertisers.
InternetNews: Gator.com Sues IAB
- Report on federal lawsuit to protect Gator's Companion Pop-up Banner technology.
InternetNews: IAB Lawyers to Recommend Action Against Gator.com
- Internet Advertising Bureau representative calls ad replacing technology "a dirty trick...more likely, it is stealing...just foul play." IAB may file complaint with the Federal Trade Commission.
Let's skin this Gator!
- Newsletter decrying predatory advertising. Encourages users to switch to alternative form and password managers that do not alter third party web sites.
San Francisco Chronicle: Screen grab / Web designers complain new ad programs hijack their sites
- Article about the controversial Gator Companion Pop-Up Banner. Focuses on allegations that it is particularly harmful to smaller Web sites.
The Standard: Ad Group Says Gator.com Bites into Business
- Report on Interactive Advertising Bureau's criticism of Gator's "deceptive practices in violation of Federal laws".
Wired: Guerrilla Ad Banner Battle Looms
- Report on the legal battle between the Interactive Advertising Bureau and Gator.
ZDNet News: New Net ad hazard: Getting Gatored
- Online companies are ambushing competitors through software that puts ads on rival Web sites. It's called getting "Gatored".
c|net Tech News: Chorus of Gator critics grows
- Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it.
c|net Tech News: Gator rushes to court over ad technology
- Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites.
c|net Tech News: Nobody's going to skin this Gator
- Interview with Gator CEO Jeff McFadden who defends their pop-up banners that intentionally cover existing ads on third party web sites.
c|net Tech News: Software replaces banner ads on top sites
- Gator offers pop-up ads designed to block banners on sites such as Yahoo with pop-ups of the exact same dimensions, completely obscuring the original ad.
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