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Ezula
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Advanced HTML For Beginners: Yellow links can destroy your day and your income - Forum thread on the eZula "scumware" and possible responses.
 
Applelinks: Another New Technology to Deep-Six - Editorial suggesting "loud, pointed, organized protests" against this attempt to "take over your web pages."
 
Associate Programs Newsletter: How to stop Scumware from defacing your website - Explains how Top Text and similar programs can negatively affect income streams, particularly for sites that use affilate programs.
 
Builder Buzz: Printing news, whether fit or not - Critical editorial examining the reporting in a San Francisco Chronicle article about eZula.
 
Builder Buzz: eZula's evil links - Article by c|net Builder.com's Sr. Editor "Hurricane" Wayne Cunningham, who describes eZula's browser plug-in as a "Trojan horse".
 
COTSE: You may have heard of Microsoft Smart Tags, but have you seen Ezula and Surf+? - A webmaster's editorial accusing TopText and Intelsoft International's Surf+ of theft, false advertising, and deceptive self-promotion.
 
ContentBiz.com: New Free Tool for Web Publishers Fighting "Scumware" Programs that Poach Ad Revenues - Information on the battle against Top Text and similar programs. Discusses a detection script to notify users who have the programs installed.
 
Ethics in Advertising - Editorial asking "How far should advertising go?" Examines eZula's browser plug in as a specific example of unethical advertising.
 
Foistware - Information to help users and webmasters identify when Top Text is installed.
 
Get High (Traffic) Forums: Gazette article about stolen traffic through PPC - An open discussion describing the results when several webmasters tried the "opt-out" procedure.
 
LinkOFF - Information for contending with Top Text and related contextual marketing programs; primarily intended for website owners.
 
MSNBC: Keyword software raises ire - Report on "guerilla marketing" tactics and the effort against it. Provides screen shots of link insertion on both MSNBC and on Google's search results.
 
Mystery links: New Web advertising tool gets results, draws criticism - San Francisco Chronicle: mentions concerns about the ethics of covert advertising, and commercial firms outraged by links to competitors' sites.
 
PCWorld: Latest Online Ad Gimmick: Hyperlinks - "Advertisers try aggressive (and annoying) hyperlink technology to make the Web pay."
 
PetitionOnline: eZula - Petition protesting insertion of advertising links on web pages.
 
Planet Doom: The Yellow-Link Virus - Information for webmasters and surfers about the eZula TopText browser plugin and a similar program called Surf+.
 
ReveNews: CJ Profits from Ezula's Hijacked Links - Article on Commission Junction's apparent blessing of Ezula's links, followed by a lively discussion.
 
Salon.com: The parasite economy - Examines the spread of both "spyware" and programs that add commercial links to websites. KaZaa's distribution of eZula is heavily featured.
 
San Diego Daily Transcript: 'Poachware' Routes Computer Users To Alternate Web Sites - Article about anti-competitive involuntary hyperlinks being placed by Top Text (aka ContextPro).
 
Scumware - Resources for webmasters facing traffic-stealing programs including eZula's TopText, Surf+ and Gator.
 
 
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