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Brand loyalty's influence on consumer be - In todays highly competitive environments, improving consumers' loyalty to brands permits marketers to maintain a comfortable and lasting position in the marketplace.
Brand me: Tom Peters discusses how a personal message, not a product, can give you a competitive career advantage - Reinvent work. Become the Michael Jordan of your company. Transform yourself from an employee into a brand!
Brand personality - A relationship with a brand can be like a relationship with another person.
Branding and bonding beyond the banner - The Proctor and Gamble vision of its role in serving people's needs through web marketing.
Confessions of an undercover drink fink - Sometimes ads just aren't hip enough. PR firms are now employing undercover marketers to promote products by word of mouth. Article from Salon.
Feature film product placement industry - Detailed account of use of product placement in movies; who does it; how it is done; legal and social issues involved.
Give your brand in marriage - For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
Keeping up with the Jonesness - An account planner describes the quest for brand essence. From Salon.
Lexicon Branding, Inc. - Leading company presents its pitch on the commercial value of expertly crafted brand naming.
Placing - the new wave in marketing - "Placing doesn't depict the future so much as portray the present." Satire? You decide.
Ruth Shalit - Salon column - A New York ad agency account planner and Salon columnist provides sardonic commentary on the trade.
Semiotic Solutions - Cultural Creativity - Home - "Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."
The Advertising Graveyard: Real Ads That Almost Ran - Award-winning gallery of real advertisements the clients were too scared to run. Humor, advertising, popular culture.
The power of hype - Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
The role of emotional impact in alcohol commercials - How theory and analysis are applied in the production of advertisements. From the Academy of Marketing Science Review.
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