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Loyalty Marketing for the Internet Age
- Easy-to-follow directions to assist you in gaining customer loyalty.
Marketing High-Tech Products and Innovations
- Marketing to a wide variety of high-tech industries, such as biotechnology, consumer electronics, telecommunications, hardware, and software.
Mischief Marketing
- Highly unorthodox, often bizarre marketing strategies used by famous people from Steven Spielberg to Mother Teresa to Ben Franklin.
The Engaged Customer
- Written by Hans Peter Brøndmo, is an essential read to help companies harness technology to empower individuals and organizations to "communicate" more effectively.
Varga, Ken
- Publications and marketing information by author and success coach Ken Varga
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