Search The Directory The Web for Home > Business > Marketing > Positioning > Articles New! Submit a site   whatUseek Collection Sites (submit a site ):   Give your site great placement in this category in as little as two business days!     whatUseek Directory Site Listings:     Brand Building - Discusses various elements of brand building.   Brand Positioning - Defines the goals and qualities of successful brand positioning.   Branding and Franchising - A coleciton of articles on franchising and brand positioning.   Catalogue Marketing - Explans the catalogue brand positioning strategy concepts.   Colmar Brunton Research - Explains the concepts of brand positioning analysis.   High-Tech Product Positioning - An article on positioning of high-tech products.   How to Improve your Company's Positioning - Provides the basics of competitive strategy, strategic planning and market positioning.   International Brand Architecture - A collection of excellent articles on international branding and advertising.   Lippincott and Margulies - Several good articles on brand positioning and brand management.   Managing Market Identity - A general article on positioning a company in the marketplace.   Market Segmentation - Defines the concept of market positioning and provides good examples of product positioning strategies.   Marketing Basics - Briefly explains the concepts of market positioning.   Positioning a Tourism Destination - An article on how to position a tourist destination in order to gain competitive advantage.   Products, Positioning, and Market Segmentation - An article from from by Thorson, Esther. Advertising Age: The Principles of Advertising at Word, 1989.   Workplace, Learning, Culture and Performance - Competitive pressures for customer care and market positioning. Help build the largest human-edited directory on the web.   Submit a Site - Open Directory Project - Become an Editor

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